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What Is the Circular Economy?
The circular economy is a sustainable model that minimizes waste by reusing resources instead of discarding them. Unlike the traditional "take-make-dispose" approach of a linear economy, the circular economy
Operates in a closed-loop system where materials are reused continuously.
Emphasizes remanufacturing and reuse to extend the life of resources.
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Circular Economy and Tyres
Tyres are a key challenge in waste management but also present a significant opportunity for the circular economy.
Pyrolysis: The Engine of Circularity
Pyrolysis technology transforms waste tyres into valuable raw materials, including:
Tyre Pyrolysis Oil (TPO)
Used in petrochemical processes and sustainable fuel production.
Recovered Carbon Black (rCB)
An essential component for manufacturing new tyres and rubber products.
The Challenge:
For pyrolysis to thrive, consistent and high-quality feedstock is critical—but the current system in the UK lacks the stability to support it.
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Circular Economy in Action
Leading the Way Toward Zero Waste
The tyre industry faces challenges that demand innovation and collaboration. Big Atom bridges these gaps with our platform, enabling:
Resource Recovery
From waste tyres to valuable materials.
Environmental Impact
Reduced reliance on raw resources.
Results in Numbers
Circular Economy Impact
85% increase
in vehicle utilization.
30% lover
costs for recyclers.
Our Platform
Pyrolysis turns waste tyres into valuable products - Circular oil & rCB
At Big Atom, we solve this problem by creating a seamless system that ensures:
Delivery of consistent feedstock for pyrolysis recyclers.
Production of circular oil and rCB to manufacture new tyres and products.
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Synthetic Rubber
Tyre Manufacturers
Tyre Wholesalers
...buy tyres in bulk from manufactures
Garages
...fit new tyres and dispose of worn/waste tyres for a disposal fee
Mechanical recyclers
...collect & process tyres to produce rubber granules
Pyrolysis plants
...buy rubber granules and produce circular oil and removered Carbon Black
Petrochemical Cpmpanies
...buy oil to produce senthetic rubber
circular oil used as a replacement for crude oil
New Tyres
New Tyres
Waste Tyres
Rubber granules
Circular oil
recovered Carbon black
START HERE
Crude oil
Our Platform
Pyrolysis turns waste tyres into valuable products - Circular oil & rCB
At Big Atom, we solve this problem by creating a seamless system that ensures:
Delivery of consistent feedstock for pyrolysis recyclers.
Production of circular oil and rCB to manufacture new tyres and products.
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Our Platform
Pyrolysis turns waste tyres into valuable products - Pyrolysis Oil & rCB
At Big Atom, we solve this problem by creating a seamless system that ensures:
Delivery of consistent feedstock for pyrolysis recyclers.
Production of pyrolysis oil and rCB to manufacture new tyres and products.

