20 January 2025
Press Release: Big Atom Signs Partnership with Wholesaler Tyre Spot to Become Dedicated Tyre Recycling
Partner

Big Atom, a leader in sustainable tyre recycling, has partnered with Tyre Spot, an independent, family-owned tyre wholesaler in the Northeast. With branches stocking over 60,000 tyres daily, Tyre Spot has selected Big Atom to manage its tyre recycling, ensuring a streamlined and eco-friendly solution for tyre disposal. This partnership allows Tyre Spot to streamline operations, focusing on delivering high- quality new tyres without the extra task of handling used ones. Now, drivers can prioritise efficient, timely deliveries, enhancing customer service without the hassle of scrap tyre collection.
Before partnering with Big Atom, Tyre Spot faced several operational pain points:
1. Logistical Challenges: Storing scrap tyres in clean delivery vans affected efficiency and cleanliness.
2. Compliance Concerns: Managing environmental paperwork can be complex and timely, and over-storage of scrap tyres increases fire safety concerns at smaller sites.
3. Customer Service Focus: Handling used tyres diverted drivers’ attention from providing top service for new tyre deliveries.
By partnering with Big Atom, Tyre Spot has effectively resolved these issues. "Big Atom want to take a headache away from us, which is the scrap tyre, and turn it into a reusable product, which as a bonus ticks our environmental care box," says Jeff Riley, Sales Manager at Tyre Spot. For Big Atom, this partnership is equally rewarding. With a team of three dedicated drivers and a micro hub setup, Big Atom has streamlined tyre collection services to increase their recycling volumes. Both businesses are committed to sustainability, and working together to create a circular economy aligns with their forward-thinking business models. "Partnering with Tyre Spot marks an important step for Big Atom as we expand our approach to creating a circular economy for tyres,” said Alexander Guslisty, Founder of Big Atom. “This collaboration exemplifies our commitment to creating a solution for the tyre industry that not only supports environmental goals but also integrates seamlessly into our partners’ operations. We're excited to continue to expand our network and enhance our digital platform, setting a new standard for circularity in the tyre industry.” The relationship between Big Atom and Tyre Spot has been in place for a year and feedback from both companies has been overwhelmingly positive. Staff from both sides have praised the partnership, noting that it’s working perfectly, with enhanced efficiency, environmental compliance, and customer service.
"Big Atom has a revolutionary way of looking at the tyre disposal market. It gives us options in the market whereby we can use Big Atom’s service to give our customers extra benefits and gives us an extra string to our bow," said Johnathon Shaw, Joint Managing Director of Tyre Spot.
For more information regarding Big Atom’s plug & play system for tyre wholesalers, please visit Big Atom's website. www.bigatom.co
About Big Atom
Big Atom provides recycling solutions for the entire waste tyre supply chain, working with local garages, tyre wholesalers, tyre manufacturers and other recyclers. We collect, shred, and granulate tyres, transforming them into rubber granules to feed into the circular economy. We are revolutionising recycling methods through digital and industrial innovations to enable a future where resources are extracted from waste, not the earth.
About Tyre Spot
Tyre Spot is a family-owned and independent tyre supplier, offering high-quality new tyres and expert fitting services across its multiple branches in the Northeast. Holding over 60,000 tyres in stock daily, the company prides itself on customer service and delivering timely, efficient solutions for all tyre needs.
Media Contact
Megan Woodworth – Technical Director
megan@bigatom.co or 0151 363 2038
Big Atom Plant, Oil Sites Road, Ellesmere Port CH65 4EN
Big Atom Head Office - 41 Chalton Street, London, NW1 1JD